Shatterproof is coordinating nationwide to identify partners and combine resources to end stigma. The Shatterproof organization states, "stigma is the missing piece in our nation's response to the addiction crisis." Shatterproof has created and is implementing an organized approach to eliminating stigma with the following steps: 1. Identify key stakeholders - engaging the six systems in this action plan - employers, healthcare, government, criminal justice, media and entertainment, and local communities 2. Create materials that enable individuals and organizations to take action 3. Build a national coalition; create an addiction index - an annual measurement system that will measure knowledge, attitudes, and behaviors of the general public, those with SUD, and those within the six target systems 4. Certify stakeholders - promote as allies; promote the movement - use local and national media to create impact and progress.